Mae Karwowski is the founder and CEO of
Obviously, an award winning, full service influencer marketing agency powered by world-class proprietary technology. Since launching in 2014, Obviously has become the gold standard of influencer marketing by providing the best full service client experience, managing complexity and scale of influencer work, and using data to inform all strategies. Under Mae's leadership, her team of more than 90 employees manages a platform of 5 million influencers for the world’s largest companies. With offices located in New York, San Francisco and Paris, Obviously's clients are global, recognizable brands that span industries, such as Google, Amazon, Ulta Beauty, Lyft, Coca-Cola and Hasbro, among others.
With thousands of campaigns under her belt, Mae is an award-winning expert on the influencer industry and has been widely quoted in the press, appearing in publications like
The New York Times,
The Wall Street Journal,
Financial Times, NPR, CNBC,
The Washington Post,
Ad Age, Business Insider, Forbes, and more. Obviously has received more than 13 awards in the last five years, with Mae winning both the Campaign Female Frontier Award and the Adweek Fastest Growing Agency in 2019.
Before founding Obviously, Mae directed social media for Gilt City, part of Gilt Groupe, and oversaw social execution for clients such as Bravo, UGG, and Coca-Cola with the agency 360i.
Mae graduated from the University of North Carolina at Chapel Hill with a Bachelor's in Philosophy. A new mother and lifelong Corgi enthusiast, she lives with her family in New York.
